The Mothers’ Union have just published a report showcasing new research about the impact of the Bailey Review of 2011 into the commercialisation and sexualisation of childhood. I had the privilege of helping launch it at General Synod along with Alison McClean, MU member and parent, Rachel Aston, Social Policy Manager of the MU, and Ian Barber from the Advertising Association. Pictured above: photo courtesy MU.
The report is at http://www.byebuychildhood.org/impact-report-2015. Its bottom line is that parental concern is actually higher now than it was in 2010; so even though good work has been done, the campaign starts again now.
Concluding the session I reminded those present of the story of Solomon and the Two Mothers – when the bogus mum did the ultimate in objectifying and commercialising the child she wanted, happy to have half of it dead if she couldn’t have all of it alive.
Every Child Matters – even when it doesn’t matter to us, because Every Child Matters to God. That’s the wisdom we need. And to see it turn into policy and practice, we need Protection for our children (Lords Spiritual and MPs take note..); Pester Power of the right sort – as we advocate for children in the public realm (Bishops and other teachers have a job to do); and Practical support for kids and families to cope with these challenging times (three cheers for parents and carers everywhere).
There are six key recommendations (see below the fold):