Dear Godgossians …
If you followed our broadcasts on Heart Cambridge and Heart Norfolk, you may have wondered where we were … as of April 11, we were taken off air by Heart Radio’s central management for two reasons: firstly, they just don’t DO little features like this any more. God Goss was deliberately produced as a news bulletin, and there is simply no such thing now on larger commercial radio stations, though there was when we started. So I can see their point: even sport doesn’t have its own little features – it’s simply included within the normal programming. The second reason they took us off air is that they said the stories on God Goss weren’t relevant to their audience, which I disagree with utterly! Have a listen to our past features on GodGoss.com – and see what I mean!
What Heart now suggest we do, rather than providing a news bulletin, is to ensure that we sound like an advert – more directly promotional. I’m not so keen on this: I don’t think non-churchgoers/believers appreciate being “sold” religion any more than you or I would appreciate a hard sell for double glazing! However, it’s possible to write low-key, 30 second adverts on a weekly or monthly basis which help people understand where Christians are coming from and how faith is so very relevant to everyone. We submitted some scripts to Heart – but they didn’t like the fact that they were topical and news-based. They were concerned, for example, that any mention of celebrities risked legal action. What a litigious society we live in! This rather cuts the ground from under our feet: the whole point of God GOSS is that we smash the idea that faith is irrelevant by linking it to the subjects non-churchgoers are talking about that week down the pub! We’re pitting the Christian worldview – which says God is utterly relevant to every single part of everyone’s life, believer or not – against the secular humanist worldview, which sees Christianity as a “hobby”… something a few wierdos are interested in and which is specialist, for “religious” people who are “into that kind of thing”.
So I am continuing to try to work on ideas and talk to Heart about these adverts, which we’re calling “God Goss Mark II”. But I’m still convinced there’s a place in broadcasting, especially commercial media, for a fast moving “good news” bulletin like God Goss Mark I. There’s still no Christian content on bigger music stations, talk stations like LBC or Five Live, or even Radio 1 or Channel 4. From time to time, Christians within the media in high positions have complained they can’t run Christian content because there’s nothing around that’s good enough. I believe God Goss could be – so I would value your prayers for the following:
(1) Inspiration for new scripts for God Goss Mark II – which may need another name as it may no longer be “goss”
(2) A response from the northern, non-Heart, stations I’ve approached to see if they will run GG Mark 1
(3) An organisation to back God Goss financially – we are exploring this with other groups at the moment – to make either GG Mark 1, the news bulletin, or II, the ads, available all year round
(4) For the churches to wake up, smell the coffee, and get a national advertising policy, and budget, together. It’s MISSION and there is money in mission budgets, which is currently being used on events which do not reach anything like as many people
(5) For help with the GG website – do you know anyone? Our new 30 second scripts have to advertise someTHING (God is not enough, apparently!!) so, once we’ve made a point, we’ll invite people to find out more from the website. This means we’ll need supporting copy or features online, and while I can provide the copy, I don’t have the skills to maintain the existing site or develop it further. If you share this vision and have these skills, or know someone who has, please put them in touch via the “Contact Us” tab on godgoss.com
(6) For God to open doors to key people who can help us get into other areas of commercial media where Christians are not …
Finally praise God for the positives – that we still have a little money in the budget from Church Army to carry out this strategy, and that other groups are finally realising the sheer power of radio, and looking at advertising all year round. (ChurchAds.Net, of which I am a member, does a great job with its annual Christmas ads, but these are only once a year – and Jesus is for life, not just for Christmas!) Back to Church Sunday, whose radio ad gained such huge attention in the secular media last year, have again commissioned an ad for this year. You might like to know that numbers of “returners” – people going “back to church” following that radio ad increased by 121% to 87,000!! PLEASE try to persuade your church to contribute to media outreach regularly. You can do this via Hope Cambridge, who have established a “media arm” called Hope Media – but they need funds to buy the airtime. The ads won’t get on the radio, and people won’t hear the message, unless Christians, like any other group in society, pay for them!
Almost ALL religious broadcasting in England on secular commercial stations is now defunct – the two major remaining programmes (and they were only on medium wave, with small audiences) were axed almost the same week as God Goss, which is ALL that was left on FM/digital. If that isn’t God saying “do something new”, I don’t know what is …
Meanwhile, our Muslim friends are concerned about the bad image of Islam and are preparing a UK wide ad campaign to help change that. If Christians do not do likewise, we will once again be left out in the cold, people will continue to misunderstand our message – which is NOT FAIR on them – and we will also continue to fail our Lord in His command to “go tell”.
Please pray!
Thanks and blessings – and my particular thanks to the Bishop of Huntingdon for allowing this invasion of his blog …
Ali
ALI BURNETT
Freelance Radio Presenter
Producer, "God Goss"
Radio/Church Liaison, ChurchAds.Net
Filed under: Media Matters
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